Buderflys is next-generation earbuds for all-day comfort and optimized sound for the clearest podcast, audiobook and video call experience. The founder, Shea, developed Buderflys with a soft silicon bud that adapts to each tiny movement of the ear and with advanced sound engineering so the listener never misses a syllable of their content.

Mintr developed the brand messaging and validated two new product offerings. Through the development and launch of custom funnels, we confirmed the highest performing product offerings including USPs, audiences, ad creative and price point.

Each funnel included bespoke landing pages, social media advertising, and email marketing developed based on key branding principles and were A/B tested to meet critical benchmarks. In addition, mintr built brand awareness and acquired Buderflys’s first warm leads and customers in preparation for a successful, full-fledged launch.