Indicate Media is a hot PR and integrated marketing agency in Philadelphia and New York City. As part of their expansion of service offerings, Indicate wanted a new website that would work harder for them.
They needed mintr to create a site that conveyed their deep expertise of their clients’ industries: B2B Tech and Financial Services. They also needed a robust content management system and improved SEO.
The Research & Positioning
The mintr team took on analyzing the B2B tech and financial services industries to gain insight into the Indicate target audience and competition. Through our proven process, we identified how to position the Indicate brand to highlight their unique selling propositions (USPs).
Part of our research included a content gap analysis and SEO keyword opportunities. Any website redesign should include an evaluation of what competitors are doing and how to take advantage of additional keywords to increase traffic. Our research uncovered the keywords that Indicate should be using for better search engine result page (SERP) placement.
The Website Design
The new Indicate Media website content and WordPress site were developed specifically for encouraging their target audience of B2B services companies to take action.
The new Indicate website works well on both desktop and mobile devices, providing a dynamic experience wherever B2B buyers want to do their service research. With improved navigation along with images and content that support their brand voice, the website makes interaction and contact easy for visitors.