Magnolia 313

Magnolia 313 is a CPA firm that has evolved into a full-support financial consultancy helping small businesses grow through accounting, profit strategies, and CFO services. The founder, Carolyn, came to us needing an updated website and brand to reflect this new growth and vision.

Mintr was brought on to refresh the Magnolia 313 brand strategy, including a redesigned website with more effective SEO and refined content to reflect their USPs.

The Branding
We worked closely with founder Carolyn to develop a bold branding strategy that excited her and took her brand to the next level.

Looking at her target audience, we refined the Magnolia 313 brand voice and personality to address all the right pain points and goals.

For Magnolia 313’s visual branding, we used our proven process to determine how to make them stand out from other financial consultant firms. An earthy, sophisticated palette supports the company’s identity and captures its personality.

The Website Design
Magnolia 313 needed a new look to match its new branding, goals, and services. Since the company had developed into a full-service financial consultancy, mintr wanted to highlight its additional offerings with updated site navigation and focus.

Through strategic call-to-action (CTA) copy and placement, the new website design encourages visitors to contact them for a free consultation. This drives conversion specific to Carolyn’s goals for Magnolia 313.

Since more people are using their smartphones to research B2B services, it is critical that the new Magnolia 313 website is mobile responsive. The mintr team ensured that the website layout, copy, images, and buttons are accessible on all mobile devices for a seamless experience from desktop to tablet or phone.