PaddleGuru is the preeminent software for paddling race management.

With the mission of connecting every paddler on the planet, PaddleGuru was founded by a team of elite athletes to simplify the process of running a race. PaddleGuru provides event management including raceday registration, results, and automated photo tagging and social sharing.

Mintr was tasked with building out their brand identity including brand guidelines, logo, and iconography to represent a sporty and dynamic combined feel to compliment an innovative and analytical software.

We designed the PaddleGuru website focused on capturing the excitement and complex analytics of paddling events while providing simplified, engaging user experience.

PaddleGuru has supported paddling events around the world and developed a partnership with the World Paddling Association (WPA) to provide registration, payment, results, rankings and timing services for all WPA sanctioned races.