PaddleGuru is the preeminent software for paddling race management. With the mission of connecting every paddler on the planet, PaddleGuru was founded by a team of elite athletes to simplify the process of running a race. PaddleGuru provides event management including raceday registration, results, and automated photo tagging and social sharing.

Mintr was tasked with building out the PaddleGuru brand identity including brand guidelines, logo, and iconography to represent a sporty and dynamic feel that complemented an innovative and analytical software.

The Web Design
We designed the PaddleGuru website focused on capturing the excitement and complex analytics of paddling events while providing a simplified and engaging user experience (UX). Bold, energetic images along with powerful calls to action (CTAs) developed the PaddleGuru brand story. A mobile-responsive website with an emphasis on mobile UX ensured their target audience could reliably and easily access their content.

The Infographics Design
As an all-in-one race management software that includes more features than other options, PaddleGuru needed informative, striking infographics to include in their content marketing and digital advertising. We created infographics that supported their brand strategy with sharp design and strong language aimed at their target audience.

The Impact
PaddleGuru has supported paddling events around the world. They developed a partnership with the World Paddling Association (WPA), one of the sport’s leading organizations, to provide registration, payment, results, rankings, and timing services for all WPA sanctioned races. PaddleGuru is a trusted vendor in their industry making strides in their goal of connecting a community of paddlers.