Sunscreenr

Sunscreenr is a unique viewer that shows you sunscreen coverage and protection from the sun.

Using technology used by scientists, the Sunscreenr team made it easy to see where your skin is covered by sunscreen and where it’s not.

Based in North Carolina, Sunscreenr was ready to launch their new hardware device on Kickstarter and then Indiegogo.

Mintr was tasked with building a custom product launch strategy and the brand identity and messaging.

We developed their most compelling story and assets including video and photography for product and lifestyle shots. We created the online presence on Shopify, Facebook and the product sales pages on Kickstarter and Indiegogo including the page layout, gifs, infographics, and product pricing strategy (i.e., rewards strategy / perks strategy). We ran digital advertising to test demand, develop an email list in advance and generate sales. We additionally managed the day-to-day strategy and execution of the campaign including customer service and backer questions.

Sunscreen generated over $172,000 in sales from 1,775 new customers in their first quarter. We further supported the client with materials for their pitch on Shark Tank where they received an offer for an additional $800,000 in funding.